ZIGZAG(Brick) Sandal by PDM

HE SHE IT isn’t just another sandal—it’s a fashion icon in the making. The design is bold, sculptural, and infused with a clever cultural twist (in Thai, “it” also means “brick”). It’s already gone viral with over 140,000 shares worldwide—and now, you can be part of making it real. Made with 30%+ recycled EVA, it’s super lightweight, durable, and recyclable. This is fashion that doesn’t just look good—it means something.

We’re raising funds to bring HE SHE IT into full production. We’ve finalized the design, tested prototypes, and secured a factory partner with over 30 years of expertise. Now, we need your help to cover tooling, molds, materials, and the first production run.

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