Brand’s accent explains the quality of simple and unique design
PDM brand was born of a great twist in industrial quality and design of a full ambition from a Thai furniture designer, Doonyapol Srichan, and his good friend yet a brilliant textile designer from Finland, Sini Henttonen. Both visited Nakorn Ratchasima, the Western region of Thailand during their vacation one day. As they traveled to many local temples, Thai were holding a religious ceremony called Thod Kathin at the time where believers would present new robes along with essentialities to the monks. Sini immediately noticed woven mats where believers placed on the floor during a ceremony and all of them were strikingly beautiful- colorful patterns of flowers, dragon, and birds. She then turned to Doonyapol and said “I thought you said Thailand is tropical country and Thai don’t prefer carpets like Westerners, but they are using mats for this…”
After a few observations, Doonyapol realised Sini was absolutely right. Thai also use mats similarly to the way Westerners do but only not in their households. In fact, Woven mat is one of the most common crafts in Thailand yet no one recognizes the beauty of crafting skill. The connection between cultures was a spark to adapt Thai crafting skill on the modern trend as a decorative piece. The idea transforms usage of local woven mat to floor decoration on wherever it places and could immediately change atmosphere of the surroundings. ‘Instant beauty’ later on becomes PDM Brand’s definition.